SALMON ROE DNA-BASED LIP PLUMPER, AN ALTERNATIVE TO LIP FILLERS – NOVEL PRODUCT COMMERCIAL LAUNCH

Singapore, June 20, 2019 – Dr.TWL Dermaceuticals (www.drtwlderma.com), one of the Asian market leaders in the dermatologist-led cosmeceutical research and development arena, made available to the mass market a lip plumper formulated with salmon roe DNA.

Heard of the Rejuran™ treatment? It is a Salmon Roe based treatment which boosts skin healing and has rejuvenating effects for skin, but is administered via a needle injection method. Singapore dermatologist Dr. Teo Wan Lin, together with their chemist, incorporated salmon roe DNA into a cosmeceutical lip plumper (https://drtwlderma.com/product/ultra-intensive-treatment-lip-plumper/) the first of its kind to be made commercially available.

The product has been soft-launched since November 2018 in the dermatologist’s office, with excellent clinical improvements and patient feedback. According to accredited dermatologist Dr. Teo Wan Lin, “I have prescribed it to normal patients who wished to have a lip volumizing effect without filler injections, as well as patients with lip allergies. The latter group had sensitive dry lip conditions, such as those with cheilitis, allergy to commercial lip balm preservatives, lipsticks. Some were acne patients who were on medications such as isotretinoin that had caused their lips to crack and bleed. All groups of patients reported excellent skin tolerability with no reported cases of skin allergies, no stinging effects, as is the case with traditional lip plumpers.”

The dermatologist reported that she observed excellent clinical improvement in all subjects with increased volume, reduced lip lines, increased moisture and all-round high patient satisfaction levels. The product was also used as an moisturiser in patients with age-related lip discolouration and these patients had reported good improvement to their original lip colour.

It was also made available to celebrity hair & makeup artist Andrea Claire, who has used it on many top models and celebrities for international beauty editorials and advertisement campaigns. “I love, the lip plumper! It has proven to be a multi use addition to my kit. Not only is it a great first step for smoother lipstick application, but it can be an added layer to gloss any lip colour. The plumping effect gives an added WOW to lips on camera with impressive feedback from models and celebrities who consistently love how it feels.”

Salmon Roe DNA is a high-cost cosmeceutical ingredient that has been proven in medical research studies led by dermatologists to have collagen-boosting effects in the laboratory on skin cells. The key products available in the aesthetic market with this ingredient, such as Rejuran™ requires superficial injections into the skin for administration. This causes discomfort and may not be appealing to certain people.

Dr.TWL Dermaceuticals’ research team has successfully incorporated purified salmon roe DNA extract (Oncorhynchus keta Species) to a non-injectable cosmeceutical lip product, to boost lip volume and appearance. When applied to an area such as the lips (known as a mucosal membrane), this ensures maximum absorption just by topical application only.

What are the benefits of salmon roe DNA?

  • Stimulates skin renewal by promoting fibroblast regeneration, causing increased collagen production for anti-aging and acne scars.
  • Effects on skin elasticity and healing of damaged skin cells caused by photoaging and free radical damage
  • Combined with cosmeceutical ingredients such as oligopeptides and grape seed oil to improve the lip hydration and plumping ability

Medical studies back the use of salmon roe DNA extracts for skin rejuvenation1. In the laboratory, salmon eggs were found to have positive effects when incubated with human dermal fibroblast cultures and had positive effects on the anti-aging DNA genes. Specifically, the collagen type I and multiple antioxidative genes which are responsible to fight environmental damage to skin such as the OXR1, TXNRD1 and PRDX family genes.

Reference:
1. Yoshino A, Polouliakh N, Meguro A, Takeuchi M, Kawagoe T, Mizuki N. Chum salmon egg extracts induce upregulation of collagen type I and exert antioxidative effects on human dermal fibroblast cultures. Clin Interv Aging. 2016;11:1159–1168.

Footnote:

Dr.TWL Dermaceuticals grants parties a limited license to use and/or republish this press release on for any legitimate media purpose, provided that you:

(1) reference Dr.TWL Dermaceuticals as the source and include a hyperlink to the original release on the company website; (2) do not modify any press release wording; and (3) do not modify or add hyperlinks, including but not limited to ad links, within the press release.

-ENDS-

NOTES TO EDITOR

Dr.TWL Dermaceuticals (www.drtwlderma.com) is a cosmeceutical range that combines the expertise of a Singapore dermatologist together with a pharmaceutical engineer and is developed in a research laboratory, with manufacturing standards certified by the Euro ISO 22716, a standard that complies with the European regulation for cosmetics for the European market.

For more information, please contact Justin Teo at +65 9635 6859 or contact@drtwlderma.com.

Dr.TWL Dermaceuticals

Your Skin. Your Truth.

www.drtwlderma.com

IG https://www.instagram.com/drtwlderma/

FB https://www.facebook.com/drtwlderma/

#DRTWLFACE2019 CONTEST

Singapore, April 17, 2019 – Dr.TWL Dermaceuticals (www.drtwlderma.com) announced that it will be holding a global model search for faces of #DRTWLFACE2019. Yes, there will not only be one but 3 faces this year under three categories, namely #DRTWLFACE2019 Singapore, Global and Men. One winner from each category will be chosen to represent the star ingredients – Deep Sea Secrets, Larecea and Oligopeptide.

Winners of #DRTWLFACE2019 will stand a chance to win attractive prizes ranging from Dr.TWL Dermaceuticals’ products to a makeover and portfolio shoot.

For #DRTWLFACE2019 Singapore, prizes will be given out to the winner, first runner-up and second runner-up. The winner will be representing the face of Dr.TWL Dermaceuticals’ Lip Plumper campaign 2019 and will win a full makeover and portfolio shot by industry veteran and celebrity hair & makeup artist – Andrea Claire – and will be dressed in local designer Indra Murak‘s creation. The winner will also go home with a full set of dermatologist prescription series worth over $1,500, including the Ultra Intensive Treatment Lip Plumper. First runner-up will stand a chance to win products from the dermatologist prescription series worth $1,000, including the Ultra Intensive Treatment Lip Plumper, followed by the second runner-up with products from the dermatologist prescription series worth $800, including the Ultra Intensive Treatment Lip Plumper up for grabs.

For #DRTWLFACE2019 Global, one winner will be chosen to win a full set of dermatologist prescription series worth over $1,500, including the Ultra Intensive Treatment Lip Plumper.

For #DRTWLFACE2019 Men, one winner will be chosen amongst male contestants globally to be the face of Dr.TWL Dermaceuticals’ Miel Honey Cleanser campaign 2019. The winner will also bring home a full set of dermatologist prescription series worth over $1,500, including the Ultra Intensive Treatment Lip Plumper.

To participate in the contest, contestants are required to post a picture of themselves on Instagram or Facebook with a caption of why they think they are suitable to be the next face of the brand and tag @drtwlderma along with the hashtag #drtwlface. Additionally, they are required to like Dr.TWL Dermaceuticals page on Facebook, follow @drtwlderma on Instagram and signup using their Instagram handles as usernames for Dr.TWL Dermaceuticals’ mailing list to receive the latest updates on #DRTWLFACE. Contestants will be assessed in terms of social media reach, including likes and shares, as well as overall butterfly influencer qualities. Anyone can participate in the contest, there are no age or gender restrictions.

Timeline for the contest:

1st Jan to 30th Apr 2019 – Instagram selection

17th May 2019 – Closing date for #DRTWLFACE entries

24th May 2019 – Closing date for #DRTWLFACE Men entries

To be announced – Voting segment of shortlisted contestants where 10 selected contestants will compete in an online segment. The winning beauty gets to be featured on our PRECISION SKINCARE: Lip Plumper Campaign 2019 on all media platforms. The contestants will be judged based on online voting, the judges panel, their social media savviness and brand presentation. Note: Contestants below the age of 15 will require parental consent to be eligible for the Finals segment of the contest.

More details can be found on https://drtwlderma.com/drtwlface2019/.

Footnote:

Dr.TWL Dermaceuticals grants parties a limited license to use and/or republish this press release on for any legitimate media purpose, provided that you:

(1) reference Dr.TWL Dermaceuticals as the source and include a hyperlink to the original release on the company website; (2) do not modify any press release wording; and (3) do not modify or add hyperlinks, including but not limited to ad links, within the press release.

-ENDS-

NOTES TO EDITOR

Dr.TWL Dermaceuticals (www.drtwlderma.com) is a cosmeceutical range that combines the expertise of a Singapore dermatologist together with a pharmaceutical engineer and is developed in a research laboratory, with manufacturing standards certified by the Euro ISO 22716, a standard that complies with the European regulation for cosmetics for the European market.

For more information, please contact Justin Teo at +65 9635 6859 or contact@drtwlderma.com.

Dr.TWL Dermaceuticals

Your Skin. Your Truth.

www.drtwlderma.com

IG https://www.instagram.com/drtwlderma/

FB https://www.facebook.com/drtwlderma/