Key Features of Product and Differentiating Factors Shown in Table
|CC Cushion||Other Blender/Sponges||Our Blender|
|Bacteria growth||X Damp and moist X Tends to grow bacteria X Needs to be discarded after 3 months||X Liquid-only foundation||✓ Can be used both dry/wet ✓ Antibacterial microfibrillar technology, synthesised to form ultrafine microfibrils ✓ Fibres woven into a double layer, to create a hygienic makeup tool that also has antibacterial properties ✓ Suitable for acne-prone, sensitive, eczema, rosacea skin types|
|Liquid/powder foundation||X Liquid-only foundation||X Liquid-only foundation||✓ Liquid and powder foundation|
|High makeup usage for full coverage||X Traditional direct application method of makeup pigment to skin X Usage of excess makeup and excess amount on face leaving a streaky appearance X A lot of waste when using these polyurethane cushions||X Traditional direct application method of makeup pigment to skin||✓ Utilises material science technology of microfibrillar fibres ✓ Minimises product wastage and suitable for sensitive skin users who can achieve full coverage with minimal makeup used. ✓ Fibres able to attach themselves to the finest makeup particles|
|Appearance||X Can leave streaks because of high amount of product picked up by cushions||X Uneven, cakey appearance and streaks||✓ Natural airbrushed finish|
|Texture||X Smooth but may irritate skin due to sponge nature||X Smooth but may irritate skin due to sponge nature||✓ Microfibrillar structure ✓ Softest hypoallergenic, dermatologist-tested ultra-fine microfibrils – finer than the diameter of a strand of silk, 100 times finer than human hair ✓ No dragging, 0% irritation In the development of this novel product, the scientific engineering team consulted with lead|
In the development of this novel product, the scientific engineering team consulted with leading makeup
artists to produce an all-in-one ideal foundation tool with the following properties:
1. Makeup sponge/blender + airbrushed finish
2. Versatile and works with both liquid/powder foundations
3. Antibacterial synthetic weave prevents growth of bacteria on makeup sponge
The launch features two distinctly shaped blenders, the SofSculptor™ Anti-Aging Blender and the SofSmooth™ Anti-Aging Blender. The SofSculptor™ Anti-Aging Blender has ergonomically designed angled sides for illuminating highlights and contours of the cheekbones as well as rounded sides for flawless blending. It can be used to contouring, bronzing and blush.
For use on sensitive skin, acne and ageing skin , the SofSmooth™ Blender is enhanced with the SofSilk™ Microfibrillar Technology which features antimicrobial microfibrillar fibres synthesised from hydrophilic polyurethane for contouring, bronzing, blush and loose setting powders. The SofSmooth™ Blender has a rounded, flat bottomed side to blend large areas of the face for a buildable natural airbrushed coverage and dewdrop tip for undereye concealer and coverage of redness around the nose. The ultra-fine microfibrils are finer than the diameter of a strand of silk and has antibacterial properties. It is also able to attach to the finest makeup particles. The SofSculptor™ is ergonomically designed with angled sides for illuminating highlights, contours of the cheekbones and rounded sides for flawless blending.
How are the SofSmooth™ and SofSculptor™ makeup blenders different from the commercially available ones?
Instagram friendly airbrushed effect to outdo your old beauty blender. Conserves and concentrates both liquid and powder foundation to even out irregular skin pigmentation, blot out blemishes without the
cakiness but with full, even coverage. The makeup sponge has been designed to have antimicrobial properties compared to traditional makeup sponges. For optimal antibacterial effects, wash sponge weekly in lukewarm soapy Miel Honey™ Cleanser (work a pea sized amount to lather). SofSilk™ technology enables the sponge to be much more durable than traditional blenders with regular use. However, due to regular wear and exposure to the environment, for best results replace the makeup sponge every 1-3 months.