Our Manifesto

This is the philosophy at the heart of our brand. It is a declaration of our beliefs, our process, and our unwavering commitment to a new standard of beauty.

Brand Dossier: The Story of Our Emblem

Our emblem, the Phalaenopsis orchid, was chosen as a deliberate and deeply personal tribute to our brand’s origin. It embodies the spirit of the city-state that inspired our founder, Dr. Teo Wan Lin.

The Root of the Emblem: The Singapore Story

Singapore is known as the “Garden City”—a unique, breathtaking fusion of hyper-modern innovation and lush, resilient nature. The orchid is the perfect symbol of this dialogue. For Dr. Teo, observing its flawless structure and its ability to bloom with such grace and longevity in the heart of this modern metropolis became the ultimate inspiration. The orchid represents:

  • Resilience: Its long-lasting blooms are a testament to enduring beauty and strength.
  • Flawless Structure: Its perfect, symmetrical form became the benchmark for the balanced, perfected formulas she was driven to create.
  • The Singaporean Ideal: The harmonious blend of the organic and the engineered, the natural and the visionary.

Our Orchid Emblem is not just a flower; it is the soul of our Singaporean vision.

The Language of the Emblem: Our Signature Palette

The colors of our emblem narrate the full story of our brand’s philosophy. It is a palette that speaks to the union of science, nature, and artistry.

  • The Monochrome Petals (Maturity & Purity): The elegant petals are rendered in stark black and white. This represents The Science. It is the clinical precision of the dermatologist’s world, the purity of a sterile Seoul laboratory, and the timeless authority of black-and-white text in an ancient manuscript. It speaks to the maturity of our research and our unwavering commitment to evidence-based results.
  • The Diamond Amethyst Center (Elegance & Alchemy): The vibrant, jewel-toned heart of the orchid is The Soul of the formula. Amethyst is a stone historically associated with wisdom and tranquility. This pop of deep, luminous purple represents the act of alchemy—the magical, transformative moment when nature’s potent essence is unlocked. It is the color of true elegance and the mysterious, beautiful heart of the “Botanical Noir.”
  • The Golden-Yellow Details (Innovation & Efficacy): Nestled within the purple is The Spark. It represents the final, potent, active compounds—the spark of scientific innovation that makes the formula work. It is the bright, clinical light of discovery in our Seoul atelier and the ultimate proof of the product’s efficacy.

Lumina Bloomâ„¢: The Philosophy of Radiance

My vision, conceived in the clinical quiet of my Singapore practice, was to create a radiance that was not applied, but awakened. To transform this philosophy into a physical reality, I took it to our atelier in Seoul—the undisputed heart of Asian beauty and the global capital of cosmetic innovation.

It was there, through countless experiments, that we perfected the principle of Lumina Bloomâ„¢. This is our tribute to the delicate strength of the orchid, which achieves its flawless beauty not through force, but through a slow, resilient, and luminous unfurling. It is our promise, bottled: a gentle, scientific unveiling of your skin’s most pure and brilliant self.